Maersk Line has partnered up with the Chinese e-commerce company Alibaba to allow users to book ship places online.
Maersk launched a pilot program on Alibaba OneTouch portal on December 22, 2016, moving a step forward to “providing fully digitized customer solutions”, a spokesperson of the carrier said in a statement.
“The initial launch will feature a … product that allows existing Alibaba OneTouch (registered) users to lock in the price of required cargo spaces on selected routes by pre-paying a deposit amount,” the spokesperson added.
This service will be offered on selected routes and ports initially, according to the company.
During the process, the company plans to assess other potential third party portals and target customers.